Adeleh Beauty
Brand Development & Marketing Strategy | Oct 2025 - Now
Adeleh Beauty is a growing beauty business where I supported brand identity, digital presence, and marketing strategy.
Key Contributions:
• Designed the brand logo and refined overall visual identity
• Built and structured the business website to enhance professionalism
• Created Instagram content and curated visual photography
• Developed targeted digital ads based on audience segmentation and positioning strategy to increase brand visibility.
• Applied market segmentation and target marketing strategies to refine positioning
This experience strengthened my understanding of branding, consumer behavior, and how marketing strategy translates into measurable business growth.
Beyond academics, I actively apply business principles in practical environments. My experience spans brand development, digital marketing, and leadership through both entrepreneurial work and university involvement.
Projects & Experience
Applying business strategy beyond the classroom
Peace by PEACE
Fundraising & Executive Team Member | May 2025 – Now
Peace by PEACE is a conflict resolution and community-building program that operates across York University and the University of Toronto, focused on developing soft skills in elementary school students through a 10-week curriculum. The program addresses topics such as conflict, bullying, and communication through interactive activities, games, and discussions.
Key Contributions:
Planned and executed fundraising campaigns with a strong focus on profitability and financial planning
• Applied basic business principles (pricing, cost analysis, and demand estimation) to achieve consistent 50%+ profit margins
• Collaborated with executive members to coordinate logistics, operations, and event execution
• Engaged directly with customers during events, strengthening communication and outreach efforts
• Supported initiatives centered on diversity, inclusion, and conflict resolution
Through this role, I developed leadership, financial decision-making, and strategic thinking skills, while contributing to purpose-driven initiatives.